Resist the Algorithm. Reject Sameness. Rethink Growth.

Resist the Algorithm. Reject Sameness. Rethink Growth.

A Vibe MKTG Point of View

The Problem: Algorithmic Obedience and the Cult of Sameness

We’ve entered an era of marketing that rewards sameness.

Everyone’s chasing the same hooks. Posting daily because “society” (or LinkedIn) says you have to. Following whatever trend the algorithm favours this week.

Strategy? Optional.
Coherence? Rare.
Differentiation? Almost extinct.

Lazy prompts power a flood of AI-generated content — more, faster, cheaper.

The result? Spam with a logo.
Bland, brandless messaging.
A slow, silent erosion of meaning.

This is marketing by reflex.
Not strategy. Not story. Not substance.

The Impact: A Crisis of Differentiation

In the race to be seen, most brands have lost who they are.
What started as "efficiency" has become entropy.

• Lemmings follow the algorithm off a creative cliff

• Brands sound identical, templated, and forgettable

• Internal teams chase scattered tactics with no cohesive system

• Martech stacks overpromise and underdeliver

• AI gets used to replicate — not reimagine

We're not just producing noise.
We’re teaching the next generation of marketers that sameness = success.

The Solution: SOCIÉTÉ DE CONTRE-CULTURE

Enter SOCIÉTÉ DE CONTRE-CULTURE — not an agency, but a mindset.

A belief that brands grow stronger when they:

✔️ Refuse sameness
✔️ Resist the algorithm
✔️ And show up with clarity, creativity, and purpose

It’s not about chasing trends. It’s about building systems, stories, and strategies that stand apart.

Look at Patagonia. They’ve never relied on performative trends to stay relevant. Their growth is built on consistency, values, and storytelling — not on volume or virality.

How I Work — With AI as My Comrade, Not My Crutch

I don’t use AI to generate more fluff.
I use it to build smarter systems.

To:

• Systematise marketing so it scales without losing soul

• Spot insight, not just track clicks

• Build adaptive frameworks across brand, content and demand

• Enhance creative thinking, not outsource it

When AI is used well, it doesn’t drown originality. It empowers it.

Proof It Works: From Philosophy to Pipeline

A biotech client came to me with a challenge: Complex audiences. Long sales cycles. Limited cut-through.

I repositioned the brand around scientific trust and thought leadership — and designed a content-led marketing system tailored to real buying journeys.

The result?

• The largest commercial pipeline in company history

• Revenue on track to quadruple year-on-year

• A brand voice that is impossible to confuse with competitors

“Built for scientists. Powered by results.”
That wasn’t just a tagline. It became a system.

A Final Word

This is what vibe marketing means to me:

Not noise.
Not hacks.
Not trends.

Clarity.
Cohesion.
Creative leadership at scale.

If you’re tired of blending in and ready to build something that lasts — welcome to SOCIÉTÉ DE CONTRE-CULTURE.

Let’s make your marketing mean something.

No fluff. Real results. That’s the Vibe.

📩 Get in touch or connect on LinkedIn.