About
vibe MKTG® is an independent marketing consultancy specialising in early-stage startup go-to-market — working with founders in AI technology, life sciences, IoT, EdTech and specialist professional services at the point where strong product thinking needs sharper commercial positioning and a route to market.
Work has spanned GTM strategy, positioning, content and demand generation, with a focus on helping founders translate what they've built into a commercial narrative that works for customers and investors alike — including support for angel and seed funding rounds.
Where to find me
Since 2024 I've been working as a Fractional CMO and Fractional CAIO with The Marketing Centre — embedding with growth-stage and established SMEs across biotech, MedTech, medico-legal and technical B2B. If you're looking to work with me, that's the best place to start.
Credentials
Fellow, Chartered Institute of Marketing
CMO of the Year Finalist — 2025 & 2026
Fractional CAIO — AI strategy, governance and EU AI Act advisory
AI for Marketing · Scaling AI · Piloting AI · AI Fundamentals — Marketing AI Institute
20+ years senior commercial leadership including Group CEO and Sales & Marketing Director roles