Do Better. Don’t Do More.

Do Better. Don’t Do More.

Marketing doesn’t need more noise. It needs more thinking.

Somewhere along the way, the industry confused effort with impact. More meetings. More content. More channels. More dashboards. More AI.

And now that AI is everywhere, the madness has only accelerated. Welcome to 2025: a landscape of robotic, headless chickens on speed. We don’t need more. We need better.

“More” Is Not a Strategy

I’ve stepped into high-growth businesses with big marketing teams and big budgets. Everyone’s busy. Everyone’s producing. But when I ask why — why that campaign, that spend, that channel — the answer is usually:

• Silence

• Shrug

• “That’s what we’ve always done”

This is what happens when doing more becomes the default.

AI Won’t Save You (If You’re Using It Wrong)

AI should be a strategic advantage. But most marketers are just using it to churn out more generic content, faster. That’s not productivity — that’s scaling mediocrity.

Smart marketers use AI to do better:

• Train it on your own data

• Analyse what’s working: which blogs drive dwell time, engagement, follow-on action

• Break it down by topic, tone, triggers, visuals, platform

Here’s a simple prompt:

“Review our last 50 content pieces, using the attached data from Google Analytics (Engagement - Pages & Screens Viewed + Traffic Acquisition) and LinkedIn Analytics (content engagement). Show which ones perform best across LinkedIn and Google. What emotional drivers, headlines, topics or formats correlate with conversion?”

Don’t copy ChatGPT’s greatest hits.
Build your own advantage.

Case in Point: Biotech, Done Better

𝗬𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗱𝗶𝗮𝗹 𝗱𝗼𝘄𝗻 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 — 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁.

One Cambridge-based biotech I’m working with is now on track to 4x revenue this year. Their pipeline? The biggest in their history. Their problem? We can’t slow the inbound down — even if we wanted to.

Why? Because we focused on doing better:

• High-quality, insight-led content

• Sharply targeted outreach

• Relentless focus on strategy, not spam

• AI used to optimise, not mass-produce

They invested in the foundation — and it’s paying off. Steady MQLs. Signed contracts. Real business growth.

In a world full of low-effort, AI-churned fluff, this is what marketing done properly looks like.

Ask Better Questions, Get Better Results

Doing better means getting curious again:

→ What’s actually working — and why?
→ What do our customers care about right now?
→ Where’s the emotional hook?
→ How are we adding value others aren’t?

Because here’s the reality:

• 95% of B2B content is forgettable (Source: LinkedIn B2B Institute)

• Only 25% of ads connect emotionally (Source: System1)

That’s not just bad. That’s invisible.

More Isn’t Smarter — It’s Expensive

Google, Meta, LinkedIn all push the same message: Spend more. Bid more. Expand the audience. And then call it optimisation. If you’re not careful, “doing more” just becomes “wasting more.”

The Smarter Path

Smart marketing in 2025 means:

• Automate the noise

• Free up brain time

• Focus on what matters

• Use AI to amplify, not outsource your thinking

Marketing needs less autopilot. More intention. Less churn. More clarity. Less beige. More bold.

Do better. Don’t do more.

More of that, please.

Ready to cut through the chaos?

That’s what Vibe MKTG does.

📩 Get in touch or connect on LinkedIn.

Real results. No fluff.