Sitting, Waiting, Wishing… for AI?

Sitting, Waiting, Wishing… for AI?

There’s a song that goes, “Sitting, waiting, wishing...” — and honestly, it might as well be the unofficial anthem of how most businesses are handling AI right now.

They’re sitting on the sidelines. Waiting for IT. Wishing some game-changing use case would just land in their inbox.

Meanwhile, the competition? They’ve stopped waiting. They’ve started building.

Most businesses are stuck.

Not because they don’t care about AI. Not because they don’t see the opportunity. But because they’re caught in a cycle of hesitation:

• Should we wait for a policy?

• Will our software vendor give us the tools?

• What if we use it wrong and break something?

This fear mindset leads to one thing: inertia.

The smart ones are doing it differently.

They’re building AI Playbooks. Not policies that restrict, but frameworks that enable.

That means:

• Putting humans first, not platforms

• Embedding AI across marketing, sales, ops, and service

• Using AI to do the heavy lifting — data analysis, pattern spotting, insight generation — so teams can move faster, act smarter, and focus on what matters

They’re not chasing novelty. They’re chasing impact.

What does this look like in practice?

It’s not some moonshot R&D project. It’s asking real, business-critical questions — and using AI to answer them.

• Who are our most profitable customers by margin and retention?

• What patterns are hiding in our last 100 lost deals?

• Which content actually leads to renewal — not just clicks?

Then letting AI do what it does best: Join the dots, mine the mess, and surface insight.

Here’s how smart businesses are already doing it:

1. Sales

Use AI to profile your best customers — then find others just like them.

• Analyse years of CRM and proposal data

• Spot shared traits: sector, size, objections, sales cycle

• Auto-prioritise leads who look just like last quarter’s wins

Bonus move: Run a GPT that reads your lost deals and rewrites your pitch.

2. Marketing

Stop guessing what works. Let AI show you.

• Map which campaigns drive margin, not just MQLs

• Connect messaging, format and channel to revenue outcomes

• Auto-generate content plans based on actual conversion data

Bonus move: Train a GPT on your best-performing content to optimise the next one.

3. Operations

AI spots bottlenecks you didn’t know existed.

• Analyse internal workflows, doc errors, compliance notes

• Summarise meetings, triage emails, auto-draft SOPs

• Identify where teams are wasting hours — and fix it

Bonus move: Let AI audit 6 months of internal ops data and tell you where time’s leaking.

4. Customer Service

Every interaction is insight. AI turns it into intelligence.

• Analyse thousands of support tickets in minutes

• Flag common issues, churn triggers, friction points

• Identify content gaps, onboarding gaps, broken moments

Bonus move: Run a “voice of the customer” GPT each month — no surveys needed.

5. People

Upskilling isn’t a side project. It’s the unlock.

• Launch role-specific AI training (free, fast, practical)

• Appoint team AI champions to drive experimentation

• Track impact by time saved, insights generated, workflows built

Bonus move: Give every team their own GPT, trained on what they do — and let them lead.

This is what transformation actually looks like.

It’s not buying another SaaS tool. It’s empowering your team to say:

“I’ve always wanted to do this — now I finally can.”

That’s where the energy is. That’s where competitive advantage starts.

Stop sitting. Start building.

If you’re still waiting for permission, tools, or perfect timing — you’ll be watching from the sidelines.

But if you’re ready to lead?

Start building your AI Playbook:

• Human-led

• Data-powered

• Focused on results

Let AI do the heavy lifting. Let your teams lead the way.

No fluff. Real results. That’s the Vibe.

📩 Get in touch or connect on LinkedIn.