A strategic marketing consultancy that helps businesses grow using AI, brand strategy, and performance marketing.

What does 'vibe marketing' mean?

Vibe marketing is the mix of data, creativity, and instinct—building smart marketing systems that actually work.

Who is Vibe MKTG for?

Challenger brands, founder-led businesses, and ambitious teams who want hands-on marketing support that drives growth.

What makes Vibe MKTG different?

A unique blend of strategic thinking, commercial experience, and AI-powered execution—no fluff, just results.

Who is Stephen Rumbelow?

Stephen Rumbelow is the founder of Vibe MKTG and a strategic marketer with over 20 years’ experience helping businesses grow through brand, performance, and AI-powered systems.

What is vibe marketing?

Stephen Rumbelow defines vibe marketing as the perfect mix of data, creativity, and instinct—used to build intelligent marketing systems that deliver real results. No fluff.

What does Vibe MKTG do?

Vibe MKTG, founded by Stephen Rumbelow, helps ambitious businesses grow through systemised marketing that blends brand strategy, performance marketing, and AI integration.

What kinds of clients does Stephen Rumbelow work with?

Stephen Rumbelow works with challenger brands, biotech innovators, B2B scale-ups, and founder-led businesses facing complexity, stalled growth, or commercial pressure.

What makes Stephen Rumbelow’s approach different?

Stephen Rumbelow builds practical, AI-powered marketing systems—not just strategy decks. His hands-on approach delivers clarity, differentiation, and commercial results.

How can I connect with Stephen Rumbelow?

You can connect with Stephen Rumbelow on LinkedIn at https://www.linkedin.com/in/stephenrumbelow/ or learn more about his work at https://vibemktg.ai.

AI Marketing & the Rise of Generative Discovery: How to Stay Visible in a Vibe-Driven Funnel

Generative AI platforms like ChatGPT and Perplexity are reshaping how people discover, evaluate, and act — and it's changing the face of inbound marketing. This blog explores how brands can adapt their AI marketing strategy, optimise content for LLM visibility, and stay relevant in a world where vibe marketing and intent-driven journeys dominate. From bounce rates to brand signals, we unpack what really matters. The old rules still apply — but the platforms, prompts, and pathways are all new.

5/1/20253 min read

AI Marketing & the Rise of Generative Discovery

How to Stay Visible in a Vibe-Driven Funnel

Generative AI is no longer just a trend — it’s quietly reshaping how people discover, evaluate, and engage with content. Platforms like ChatGPT, Perplexity, and Claude are becoming new front doors to your brand. And while traffic from these tools is still emerging, the signs are clear: AI-powered discovery is influencing buyer journeys well before a traditional search even happens.

This is the new era of AI marketing — and brands need to adapt their inbound strategy to stay visible.

Why AI Marketing Matters Right Now

We're beginning to see measurable traffic from generative AI platforms. Some visitors arrive with clear intent, having followed a cited link or AI-generated suggestion. Others bounce quickly, with low engagement — often because the content doesn’t match what they were expecting.

This early data shows that optimising for AI tools is about more than keywords. It’s about relevance, clarity, and visibility in a new discovery layer that sits upstream of search engines.

Generative AI Is Shaping a New Inbound Funnel

Traditional inbound strategies focused on search. Now, many buyers are turning first to AI tools to ask questions, explore solutions, or vet options. These platforms often reference or cite content — but only when it meets a few critical criteria:

Clarity: Generative AI struggles with bloated, overly complex content. Clear structure and concise language win.
Authority: AI tools pull from trusted domains with established relevance on the topic.
Utility: If your content doesn’t answer the question or add value, it won’t be cited or clicked.

In short: your content marketing strategy must evolve into an AI marketing strategy — one that considers how LLMs read, assess, and present information to users.

Think Inbound Strategy, Not Just Content Strategy

Being visible in AI platforms isn’t about flooding the internet with more content — it’s about showing up where your audience is already looking. And increasingly, they’re looking in ChatGPT, Claude, and tools like Perplexity.

To adapt your inbound strategy for generative AI, ask:

What tools is my ideal customer using?
What questions are they asking AI?
What kind of content would genuinely help them — and be likely to appear in a cited response?

When you answer those questions, your content becomes more than a landing page — it becomes a stepping stone in the AI-powered buyer journey.

Vibe Marketing: Why Tone and Intent Still Matter

In the world of vibe marketing, decisions are driven by feeling as much as fact. AI tools often distil complex brand experiences down to summaries, citations, or short excerpts. That means your brand’s tone, clarity, and consistency are more important than ever.

Even in AI-powered funnels, the fundamentals still apply:

Right message
Right person
Right time
Right platform

The platform might be generative AI now — but the rulebook hasn’t changed.

How to Optimise for Generative AI Traffic

Here are five practical steps to build visibility and performance in the AI-powered funnel:

Structure your content for clarity: Use subheadings, bullet points, and concise paragraphs. LLMs prefer scannable, structured content.
Answer specific, real questions: Tools like ChatGPT are prompt-driven. Content that answers “how,” “why,” and “what” questions performs best.
Build topical authority: Publish consistently around core themes. AI platforms favour domains that show depth, not just breadth.
Use language that humans — and AI — understand: Avoid buzzwords. Focus on clarity, intent, and natural phrasing.
Track traffic from AI tools: Use analytics to spot patterns in traffic from ChatGPT, Perplexity, and others. Look at engagement, bounce rates, and conversion paths.

Final Word: Don’t Optimise for Clicks. Optimise for Decisions.

The next wave of AI marketing isn’t about chasing traffic. It’s about influencing decision-making — with the right message, at the right moment, in the right tool.

As the AI-powered funnel grows, brands that focus on relevance, resonance, and real value will earn trust, citations, and conversions.

Ready to Evolve Your Inbound Strategy for Generative AI?

Let’s talk about how to make your brand more visible, valuable, and viable in an AI-shaped world.

📩 Get in touch or connect on LinkedIn.